Building your brand image on Instagram today is more important than ever before. If you still haven’t incorporated Instagram in your marketing strategy then you might be missing a lot of brand opportunities. Social media platforms like Instagram can be an essential tool for brands to improve engagements with their audience. Moreover, Instagram also helps businesses to create brand image, increase sales. In fact, Instagram is one of the best social media sites for social media marketing (SMM) in terms of ROI.
Another great benefit of social media marketing on Instagram is feedback. Brands love feedback and so do the audiences. Instagram can be an exceptional way to receive feedback from customers in form of comments, likes, and engagement. Once a brand takes feedback seriously, it can create better products for customers. It is a constant loop that can provide immeasurable value to the brands. Many small businesses tend to buy Instagram followers and buy Instagram likes to get a headstart. However, building a brand image on Instagram is not that complicated as you might think. Here are some of the strategies that can help you build your brand on Instagram.
Using Online Tools to Create Images
Creating Images yourself can be much more helpful to drive engagement than just using stock images. Customers and brands are closer than ever on social media platforms. They can easily sense if your brand is not putting any effort into creating content. One of the main aims of Instagram marketing is to gain engagement and keep customers happy. And that cannot be done without posting visually compelling content.
Canva is one of the exceptional and feature-rich online tools for creating images for free. The website has a great UI and all that you need to create visually compelling content for your audience. For most parts, it’s free, but there is also a premium version where you can find paid templates and stickers.
Using Right Hashtags
Hashtags are another great way to reach your audiences organically on Instagram. Hashtags let your contents reach beyond your followers. Moreover, hashtags can be used in all forms of content like posts, stories, and even IGTV videos. Learning to use the right Hashtags on Instagram can take some time. But this is a strategy that certainly yields good results.
Using the right hashtags ensures that your content reaches the relevant audiences that you are targeting. Additionally, you can find many online tools such as Hashtagify that can help to analyze and compare hashtags. These hashtags tools can help you discover hashtags that can make your content reach the maximum number of people. Moreover, you can also watch Instagram influencers and competitor brands for the hashtags they are using.
Building your brand on Instagram with rarely posting anything can be difficult. While posting just for the sake of posting is a piece of bad advice, but you still need to post to create engagement on Instagram. To ensure that you post regularly, create a posting schedule that you can stick to. Many bloggers suggest posting 1.5 times a day that means posting 3 times every 2 days.
However, you can select any frequency that you find the sweet spot for your brand. But make sure that you don’t post too frequently or not posting at all for few days. Not posting for a few days and then bombarding your audience with a zillion posts in a single day can be a terrible idea. You can also hire graphic designers that can help you out with creating visually appealing posts.
Instagram is a social media marketing platform with great potential for brands to shine. There are limitless possibilities with SMM on Instagram. Instagram also has one of the best ROI and engagement rates when compared to any other platform. Using online tools to create visually appealing images, posting regularly, and using the right hashtags can help you build your brand on Instagram. Moreover, it also helps to create the valuable engagement you need for your brand to increase your reach and sales.