For many entrepreneurs, managing a business means being responsible for many tasks whilst also maintaining a good brand image. To make your current business look professional, you have to do a total rebrand to ensure brand integrity and professionalism. If you’re unsure how to go about this, we’ve highlighted three easy steps you can start with.
1. Improve customer interactions.
Improving customer interactions starts with properly collecting and managing data. Customer data often includes contact details alongside customer behavior. To ensure this is done correctly, the data quality must be up to scratch. For improved data quality metrics, a customer relationship management tool that works alongside a good business intelligence or data virtualization tool is vital to eliminate data errors.
Another vital way to improve customer interactions is by investing in a memorable domain name. As a start-up, using a free domain name is fine since you might be starting with little to no capital. However, as the years go by and you gain stability within the industry, free domain names might appear a little unprofessional, as many are long, wordy, and highly impersonal and might leave a bad impression on website visitors.
If you need some ideas, you could use a name generator tool that’ll offer suggestions for better search engine optimization. Fight the urge to make the name cool or edgy by using unusual spellings and choose a name that’s both short and sweet.
2. Improve your physical brand image.
The first and best way to get your business from personal to professional is by investing in the physical aspect of your brand. This refers to everything customers and clients see when they contact your brand. To start with, you might want to find a great graphic designer to help develop a befitting business logo. With a total rebrand, your graphic designer will likely come up with available colors that must run through all your physically branded items.
Next, you work on your business cards. This might sound like a no-brainer, but having branded business cards is excellent for word-of-mouth marketing. With business cards that have your logo and brand colors, you can leave a lasting impression on the end-user and potential clients who have yet to interact with your brand. Other items to work on include your stationery. From internal items like pens, double-window envelopes, presentation envelopes, and custom folders to external pieces like landscape format tax return envelopes, you need to embed your brand uniqueness on these items so that people can easily refer to you when they need your service.
3. Invest in staff training.
There’s so much that can be done to make your business a professional entity, but without you and your staff looking the part, all efforts can amount to nothing. If your business entails engaging directly and physically with customers, you should consider investing in a uniform design.
The best part about uniforms is they don’t have to be corporate suits. They could be something as simple as a branded T-shirt with your logo nicely embedded. Not only does it look good, but it also adds a touch of professionalism and credibility to your brand that customers admire and want to interact with. You can use online services to create the custom attire you desire or hire someone locally if you want to choose your design and colors in person.
Other things you can consider include having a business mailing address, getting a specific PO box for business, investing in a private delivery service that sends out your goods to clients, and discussing with your financial institution to separate your account from your business account. As the years roll by and you finally have the hang of things, there’ll come a time where separating your personal and professional entities becomes more of a necessity than an option.