Entertainment

4 Reasons why quality seating is essential in movie theatres

If you are opening a new movie theatre or renovating the existing theatre, give importance to every aspect of the theatre that lures the audience. Comfortable seating is one among them, and you should invest in quality furniture for the movie theatres.

There are thousands of theatres in Europe, and the seating in these multiplexes differs. Cinema hall owners prefer a cinema recliner EU with various features. For instance, the recliners have a comfortable reclining back, footrest, adjustable armrests, cup holders and snack holders. In a nutshell, the primary purpose of installing cinema recliners is to offer ultimate comfort for movie lovers and enhance the movie-watching experience to a whole new level.

The evolution of OTT platforms and the Covid restrictions completely changed how audiences perceive movies. In fact, the restrictions during the pandemic and streaming of movie premiers would have made the movie buffs forget the theatrical experience.

Every attribute adds value to your cinema hall, from comfort to convenience and nudges individuals to repeat visits. That’s why you have to acquire the best seating solutions exuding luxury and convenience. Check out the critical factors you must consider while investing in quality theatre seating.

People expect an exquisite experience

People can watch a movie on their mobile devices, laptops, television or any device when it is streamed for the first time. Watching a movie premier is not just the only thing people want when visiting a theatre. It is all about the theatrical experience that allows them to enjoy the film with their loved ones in comfortable seating.

People prefer spending on experiences rather than material items, and this behavioural change among the audience accounts for the increase in revenue. Movie enthusiasts would love a luxurious movie-viewing experience as they can lounge in a high-end cinema recliner EU. Many European theatres have raised the bar by adding several elements like privacy, luxury, on-call service, food and drinks from nearby restaurants.

Comfortable seating can be the USP

With thousands of cinema halls battling to lure moviegoers, a luxurious movie experience is a sure bet. You can draw the attention of film enthusiasts and give them a valid reason to choose your movie theatre over others. Moreover, multiplexes with cinema recliners are seeing a surge in ticket sales by up to 80%. This data emphasizes the importance of seating in your cinema hall.

Food and drink sales can increase your revenue

Many countries in the globe, including Europe, have seen the rise of dine-in movie-going. As people relish watching movies in a comfortable recliner, they get to order their favourite food or drink effortlessly. It benefits theatre owners and moviegoers, which justifies the prices of premium tickets.

Consider these factors when choosing a good seating solution

Comfort is the key to providing an excellent movie-viewing experience that gives your cinema hall a competitive edge over others. Moreover, some manufacturers offer home recliners, which aren’t suitable for commercial purposes. You need to select a trustworthy manufacturer offering cinema recliners.

As specified earlier, look for features like tray tables, call buttons, adjustable headrests and more. A premium seating solution should suffice the needs of every moviegoer. Apart from this, consider the maintenance cost. Though installing recliners in your multiplex is a one-time investment, maintenance and replacement of parts may be additional expenses in the long run.

From uncomfortable wooden chairs to rockers and cosy recliners, the upgradation of cinema seating has improved the theatrical experience of film enthusiasts. Apart from the sound and visuals, the seating experience is yet another vital factor. Ensure that you install superior-quality movie recliners in your cinema hall.

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