Nowadays, many people choose to shop online rather than at traditional stores. The jewelry market, on the other hand, is an entirely different story. People do not trust online shops since looking at earnings, rings, and necklaces does not provide them with an accurate picture of the size and details. This is where AR apps can come in handy.
Buyers can benefit from the virtual jewelry try-on feature using augmented reality at any time and from any location before making a purchase. Customers are delighted by these augmented reality apps, which encourage them to interact with the product. Another advantage of augmented reality apps is that they collect user data, which marketers can utilize to refine advertising strategies and improve offers.
AR apps make it possible for modern jewelers to be available to customers 24 hours a day, seven days a week, without having to pay costly rent. Although augmented reality apps cannot wholly replace traditional businesses, they do an excellent job of supplementing the jewelry sector.
Product catalog: In the jewelry industry, a product catalog is a common form of advertisement. Jewelry can appear fantastic in photographs, but even the most vivid imagination cannot guarantee that it will look nice on you. As a result, before purchasing pricey jewelry online, consumers want to check how it appears on them and whether it suits them.
Of course, simple product catalogs cannot depict how a piece of jewelry would appear on the hand. It is, however, achievable with augmented product catalogs, which convert each item into 3D animated models. These catalogs can be used to sell in-store. It is relatively simple to impress and attract buyers when working with them.
How does augmented reality help jewelry shops overcome challenges?
The cost of jewelry is high: Use augmented reality to teach clients about the worth of various gemstones and metals. Customers, for example, can point their phone at a ring or necklace to get augmented reality product information such as size, history of creation, value, and so on.
Millennials do not want to spend time shopping for jewelry: Use augmented reality to try on jewelry through an augmented reality app. It will undoubtedly pique people’s interest while also saving them time.
The jewelry industry’s online sales are low: Seeing the product isn’t enough. The main steps in the purchasing process include holding, wearing, and trying on. That is why it is critical to allow shoppers to try on things virtually. Because this procedure is exciting and compelling, it promotes sales.
AR can provide individualized services to the general public. The number of mobile users is growing by the day. People are continuously looking for innovative ways to make various chores easier, such as shopping. As a result, people enjoy utilizing augmented reality since they regard it as a convenient and enjoyable approach to explore many alternatives.
Augmented reality brings novelty to shopping, allowing retailers to differentiate themselves from their competitors. AR is still a novel and unique method of attracting customers. AR apps and catalogs are not used in every jewelry store. With this in mind, augmented reality in retail is a potent tool for outperforming the competition and acquiring new customers.
According to Retail Perceptions, 40% of buyers would be ready to spend more if they could try on virtual jewelry. Customers are more loyal to brands that include augmented reality in their buying experience. Furthermore, 71 percent of buyers would shop at a retailer more frequently if it featured augmented reality. This represents the potential future impact of augmented reality on the retail industry.