All of the new technology that is being released every day is changing the world around us. Many industries have had to adapt to the new advances and implement them into their field, the marketing industry was vastly affected. It was not too long ago that marketing consisted of printing pieces in the press or advertisements like fliers and billboards. The Imperium Group is a global PR company, and one of the top pr firms in Dallas, that works with its clients to improve their clients’ reputation by using modern marketing tactics. They recognize that the only way for any organization to thrive is for them to gain as much internet coverage as possible, but there are so many ways of going about this that it can get overwhelming. The Imperium Group took all that they have learned and simplified it into a list for others to learn from. Imperium Group also specializes in Google Knowledge Panels.
Create a relationship with the media
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Since media outlets are all owned and funded by people with different motives and values, lots of the stories being reported are often different than the truth. By forming a relationship with any major media outlet or even just a particular reporter, you are setting yourself up for a successful future. This is no easy task and will take lots of persistence but once you have created such a connection you will be able to take advantage of many benefits that come with it. Whether you form a relationship with a media outlet or reporter, they are more likely to support you in the future and less likely to report on rumors that would harm your reputation.
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Paid Partnership
Traditionally if you needed to get lots of attention on an advertisement, you would air a commercial on a popular television network or publish an ad on a billboard. Social media has changed the way we do things since a single person can attract the attention of tens to hundreds of millions of people. Not only are social media influencers attracting people in massive numbers but they create a much bigger impact since their followers truly care about what they have to say in their posts or social media stories. Instead of paying for an ad on TV, companies are teaming up with social media influencers so that they can post reviews or pictures with the product that they sent them to test out. Most major social media platforms provide services so that businesses can easily connect with top social media influencers. After the public figure receives the vision from the organization they begin creating it and ultimately publishing it.
Viral Advertising
This tactic is a very effective one that makes use of how many people end up seeing all the popular content that circulates the internet. Through this process, an organization would need to make a well-made advertisement in the form of a photo or video. The content that they create needs to be attention-grabbing and very unique or else it will be disregarded by many others on the internet. This process is highly effective but not completely guaranteed, it may take you a couple of times to produce the right content. After you are able to create a piece of content that goes viral it is important not to forget the creative process that you used so you can apply it to future projects.
Public commentary on relevant matters
After any major event in the world, there are usually at least two views on what happened and it can end up creating lots of controversy or support. Commenting on a recent event is very important for your reputation since a unique and reasonable viewpoint can get you lots of positive exposure, while the wrong viewpoint can completely ruin the way the public perceives you. Creating a public comment gains the attention of anyone who is also involved in the issue and will get you lots of support and attention.
Association with COVID-19
Popular topics are easily able to attract many people, which is why the topic of COVID-19 is attracting millions of people every day. There are many views and opinions circulating as well as lots of confusing or false information. By releasing a public statement regarding how to properly handle this pandemic and providing accurate information, you are gaining attention from millions of people all around the world who are invested in the topic. If you are able to create a properly written statement about COVID-19, it will surely be circulated through major media outlets and you will receive large amounts of engagement.
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PR Platforms
There are many different Public Relations platforms that serve to make media coverage less complex and more efficient. These platforms are able to help their clients get featured on Forbes and other major media outlets, this increase in media coverage can help just about anybody. The Imperium Group is one of these platforms, they are able to get major media exposure for their clients. Many people or organizations are not able to handle their own marketing so rather than hire a full-time employee they are able to simply reach out to a PR platform or agency that is able to provide them with extensive marketing tools and services.
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This list contains tactics that are all highly effective at increasing media exposure, but it does not mean that there is not more out there. Marketing can be a highly complex process that is too much work for one person to handle. It is a fairly difficult task but you should not let it discourage you from testing the waters.
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