5 Must-Follow Content Marketing Tips for Beginners
We all have seen how content creation has picked up in the recent few years and has gained a lot of importance. What we didn’t see coming was the need for marketing this content correctly.
A good piece of content not marketed properly holds no value. Thus, this quick read is for all the new content marketers out there who need to pay attention to these small things.
Before proceeding, if you want to become a master in this line, consider learning content marketing & strategizing directly from industry experts and leaders for an up-close understanding of what it’s like in the corporate world.
Top 5 Content Marketing Tips for Beginners: Must Follow
Define Your Audience
When marketing was done traditionally, it was difficult to advertise to a very particular set of audiences because of a lack of accurate data. But with digital marketing’s inception, you can be as specific as you want when you market to someone.
To take full advantage of this, you need to know and define your audience very well. Their behavioral patterns, age groups, location, professional status, etc are just a few of the factors marketers use to determine their audience. Be very specific and clear. This makes your content marketing job easier because you’re reaching the right people.
Quick Tip: Learn how advertising and targeting works on Facebook & Instagram
Study the Buyer’s Journey
Different kinds of content appeal to different audiences depending on the stage they’re in their buyer journey. Your job as a content marketer is to make sure that the content you market appeals to all of them equally.
It should create awareness, spark interest & desire and always end with an attempt to compel them to take an action. Another effective way would be to run different campaigns for all stages of the buyer journey for an even better approach. But to gather data and categorizing them is a challenge you’ll have to face.
Use Pillar-Cluster model
What is a pillar-cluster model? It is a very famous model when it comes to churning content mostly on your website’s blog. Under this, you need to first create a pillar content piece, which acts like a mega article giving bits and pieces of a particular topic. This will cover everything there is to know about.
Then, you create cluster articles around it wherein each topic in that mega article becomes an independent article that is completely detailed. Now you can use interlinking and create an entire web.
Repurpose your content
Smart work is always better than hard work. Instead of constantly trying to brainstorm and come up with new content ideas, here’s a hack many content experts use. They repurpose their content on another channel.
If you have a blog that is your top-performing page, convert it into YouTube videos, YouTube shorts, or a post on Instagram. Similarly, if a video has done really well, write a blog on it. The key thing here is that you should only consider your top-performing content and not your entire bank. Also, read some digital marketing trends to update yourself.
Personalize as much as you can
Gone are the days where your content needed to be quirky and engaging only. In addition to that, you also need to start personalizing your content. Put yourself in the shoes of your target audience and create content that is relatable.
Only when a viewer feels like they have felt the same thing before or gone through the same situation, will they feel more connected and continue consuming that content.
Even if your content is made for the masses, each individual viewer should feel like it’s directed towards them.
All the content marketing tips mentioned above are the bases you need. What you need to do is apply it to your business in the best way possible.
Always apply your own touch to every idea you get to make it optimum. And remember, there’s no success without a few setbacks. We need to start normalizing failures because even they teach & mould you a lot.
If you’re someone who wants to learn right from the groundwork to the top about digital marketing, here’s an Online Digital Marketing Course by IIDE.
That’s all from us. Let us know the tip you loved the most in the comments section below.
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.