If you want to build and promote your brand, you need to consider every surface. Despite the importance, many business owners neglect the capability of the floor as a surface that they can use to promote the services and products of your company. In this article, we will discuss how the custom floor decals will help you capture the attention of the customers, boost engagement, and drive sales.
What Do You Need to Know About Floor Decals?
Floor graphics, commonly known as floor decals, are different types of images that are printed on self-adhesive vinyl. If you have a store, you can place these materials on the surface or floor so that you can promote your products and services, control foot traffic, and provide useful pieces of information.
Over the past couple of years, the popularity of floor decals has been raising has been rising rapidly. This is because business owners and marketers have realized the cost-effectiveness and benefits of the floor decals for their organization.
Why You Should Use Floor Decals?
Unlike the other alternatives, you will be able to reap some unique advantages with the floor decals. They are not only durable, but the installation and removal process is also easy. When you use floor decals, you will be able to consider the floor as a marketing surface without causing problems for your customers to obstruct the traffic from moving.
Due to the rising usage of smartphones, more people are looking at the floor than other parts of the storefront. Floors decals are undoubtedly one of the best ways to leverage this trend. Many organizations and businesses that are already leveraging the benefits of the floors decals include:
- Shopping malls
- Retail stores
- Lifestyle products
- Sport teams
- Metro stations
Where You Should Use the Floor Decals?
You need to pay close attention to the location of the foot traffic. It doesn’t matter how many floor decals you use, make sure you choose areas that feature high foot traffic.
Apart from featuring easy maintenance and great durability, the floor decals are one of the most versatile marketing options that can be used on mist surfaces such as:
- Sealed concrete
- Ceramic tile
- Unsealed concrete outdoors
- Waxed vinyl
How Can You Get Customer’s Attention?
To capture the attention of the customers, you need to ensure your floor decals are eye-catching and placed correctly. As per Sprinklr, consumer attention is extremely important. Some effective strategies will help you boost their impact:
- Make sure you choose floor decals that come in bright colors. This is because these colors can capture your customer’s attention easily. You can also include red, yellow, and neon tones.
- Consider using humorous messages in your floor decals so that your promotional tool can stand apart in the mind of your audience. As floor graphics aren’t meant for promotions with a serious tone, make sure you use this feature as per the relevancy of your brand.
- Consider the placement of your floor decals. If the placement is wrong, even the most attractive floor decals will fail to prove effective. Place the floor decals in areas with high traffic.
This is how floor decals can help you get customers’ attention. Consider visiting our website or contacting us if you need a high-quality floor decal.