Instagram has officially surpassed almost every other social media platform in terms of customer engagement. The users on the platform also have all the intentions to buy the products they see- which is why promoting your business venture on the platform may get you some extra clients. There are plenty of ways in which you can use your Instagram activity log to its fullest and attract millions of customers at the same time, drawing an immense amount of attention and traffic to your website. Here’s what you need to do:
Post interesting images of your brand
A picture can tell your customers all they need to know about your service. It’s precise and to the point- the ideal kind of communication in today’s day and age. Instagram encourages the use of good pictures to create a stunning brand image, so make sure you use that to your advantage. High-quality photos that bring out the best in your products are surely going to make potential clients stop and take a closer look at what you have to offer.
An Instagram contest to attract customers
When you have enough followers on your page and your brand has a decent fan base, create an Instagram contest. Before doing this, you will have to familiarise yourself with Instagram’s Promotional Policies. Once that’s done, create a hashtag for your contest and decide on a lucrative prize. The contest must be easy to join in and have a fixed deadline, like a week. Once the week is over, you can announce the winner of the prize on your page. Running contests from your page increases public engagement and boosts your brand name naturally.
Gain visibility for your account
Increasing your visibility on the platform will help you provide opportunities to engage with Instagram users and make sure that they are impressed enough to purchase your goods and services. Make proper use of hashtags and posts- both on Instagram and Facebook. Keep your hashtags limited to 5, and make sure that you mention your brand name anywhere you are promoting your goods and services. The posts should also be relevant to the group you want to aim it towards.
Interact with your customers
Building a personal relationship with customers will get your brand soaring in no time. By engagement, we mean more than likes and follows. Thank your customers personally when they leave good reviews on your posts- this will make them feel important. Use catchy captions that your customers find funny, and also interact with them by means of contests.
Respond to your customers quicker
This is also an important feature of building positive personal relationships with customers. You need to respond to your customer’s queries as quickly as possible to assure them of the quality of customer service that you are willing to provide. This is important because if the customer has a negative experience with your response rate, they will spread the word and your brand image will go for a toss.