Do you want to give your company a professional appearance while still having the personal touch of your customers? Custom stickers are an excellent way to do this.
Stickers can be put on anything from clothes and laptops to cars and water bottles, making them an easy way to get your name out there. And with the right paper or vinyl sticker printer, you do not have to worry about a thing.
So let us jump into four ways you can use stickers to elevate your branding:
1. Create a premium look with holographic stickers
Your product’s packaging represents your product and brand. It lures consumers in and gets them interested in what you have to offer. Use custom stickers to design a look for your products that speaks for their high quality and premium status.
Holographic vinyl stickers are perfect for that. They instantly upgrade any product with a shiny, iridescent surface. This way, even the most simple packaging can be turned into an eye-catcher. That will make your products stand out from the rest.
2. Highlight a special edition with fluorescent labels
A special or limited edition that really adds interest to your product range. When a product is limited edition, it creates scarcity and exclusivity. This psychological principle can be used to create demand for your product and increase sales.
By making your product available in limited quantities, you are creating a sense of urgency for customers. They need to act fast or miss out on the opportunity altogether. This will encourage them to make a purchase even if they weren’t planning on it.
To benefit from this effect, you need your personalized sticker labels to be seen. Choose fluorescent labels and your campaign will be impossible to miss.
3. Use QR codes to increase online visibility
QR codes are becoming increasingly popular. You’ve probably seen them before on product packaging, business cards, and in magazines. They are a great way to use an offline medium like stickers to increase your online visibility.
When customers scan your QR code, they will be redirected to your website, social media profile, or your online store – the perfect way to track your traffic sources. This is an easy way to increase brand awareness. Plus, it’s a fun way for customers to interact with your brand.
4. Giveaway free laptop stickers
Giving away free stickers is a genius move. Why? Because free stickers are not seen as another way to market something. Instead, we think of free stickers as gifts.
Gifts fly under the radar of classic advertising. When we receive a gift, we feel a certain “indebtedness”. We want to return the favor. This is what makes giving away free stickers so powerful. The need to return the favor can easily translate into a positive review or even a repeat purchase.
And by giving away laptop stickers, you automatically encourage consumers to use your branded stickers on their personal devices – an excellent way to get your name out there and make people aware of your brand.
And now it is your turn. Try out these tips and make custom stickers work for your brand. Do you have more tips and tricks you would like to share? Then let us know in the comment section below.