A live online shopping experience typically involves a combination of live video streaming, interactive features, and e-commerce functionality.
The experience usually takes place on a dedicated platform such as live sales with elisa.io or through social media channels. Retailers, influencers, or hosts will initiate a live video broadcast, which can be accessed by viewers through their computers, smartphones, or other internet-connected devices.
After an introduction, the host or influencer presents and showcases products in real-time during the broadcast. They may describe the features, benefits, and uses of the items, demonstrate how they work, or share personal experiences and recommendations.
Viewers will then have the opportunity to interact with the host and fellow viewers through a live chat or comments section. They can ask questions, seek additional information about the products, or share their thoughts and opinions.
Making purchases in real time
To create a sense of urgency and encourage immediate purchases, live shopping events will often feature exclusive offers, limited-time discounts, or special promotions.
One of the key aspects of live online shopping is the ability to make purchases directly during the live event. E-commerce functionality is seamlessly integrated into the viewing platform, allowing viewers to add products to their cart, input payment details, and complete transactions without leaving the live stream. This convenience eliminates the need for viewers to search for products separately or visit another website to make a purchase.
Some live shopping experiences include real-time updates on product availability and sales. The host may share information about the number of items sold or the remaining stock to create a sense of scarcity and encourage viewers to act quickly.
It’s important to know that the exact features and interface may change depending on the platform or broadcaster. However, the overall goal is to create an engaging, interactive, and seamless shopping experience that combines live video content, real-time interaction, and the convenience of e-commerce functionality.