Models of a meal delivery service

In what way does a meal delivery service operate? Urban life would be incomplete without food delivery services. You’ll see the delivery men and women riding their bikes all day long, with their corporate T-shirts and caps on. 

Ordered meals are picked up and brought to a client by a third party using food delivery in Brisbane rather than the restaurant’s employees or drivers. Of course, this depends on the method used by the consumer to place their order. It is possible to place orders over the phone, through a restaurant’s mobile app and website, or through aggregator applications. In many cases, customers are paid a set shipping price, but that fee may be eliminated depending on the number of orders. Contactless delivery has been commonplace since the epidemic. Groceries from the store may also be delivered via food delivery services. Customers in Brisbane are happier and more loyal because technological advancements have made food delivery services faster and more efficient.

Businesses that provide food delivery services use a variety of models based on their goals. However, speed and safety are as critical as delivering freshly cooked meals. A handful of the most often used meal delivery service models in Brisbane have the following features:

Customer-to-Platform Model

By using this technique, third-party applications provide customers with a list of nearby eateries that provide their particular cuisine preferences. It’s up to the customer in Brisbane whether they want the meal delivered directly from the restaurant or through the site. Examples of this delivery model include DoorDash, UberEats, and Deliveroo. An additional 20-30% is often taken from the order value to cover these platforms’ possible delivery costs. Nearly $122 billion in annual food delivery sales are earned.


As a subtype of the preceding model, this one merits a separate mention nonetheless. Customers in Brisbane may order food from various restaurants in their area using a delivery service aggregator, which works as a go-between. In addition, they provide customer service on behalf of the restaurants in the event of a delivery or order problem. Delivery Hero and GrubHub have already established participants in the market. These platforms impose a flat cost on each successful transaction or even demand a recurring monthly membership fee in exchange for their services.

Model for the Entire Stack

Here, the meal delivery service takes care of everything on its own. They do everything from app development to recruiting delivery personnel to in-house meal preparation. Almost all food is made in cloud kitchens, with no eating facilities in Brisbane. Launching a new platform with a large-scale investment is not an option with this paradigm. However, full-stack food delivery systems eventually make more money because they control the whole value chain. Everything is prepared in-house, so they have complete control over the quality of the cuisine.

The Restaurant to Consumer

This business model has several examples, such as McDonald’s, BurgerKing, and Domino’s. Customers may order meals from these firms via their websites or apps and have them delivered to specific locations. As a result, Zomato works with companies like DoorDash to bring meals to areas they don’t already serve.

What are the benefits of using a food delivery service?

For homes with two earners, the present speed of life has made it impossible to make a good supper. Additionally, eating out for lunch or supper is out of the question due to a demanding work schedule. They might be a lifesaver in this situation. Having food delivery in Brisbane to your house has been a lifesaver for many during the lockdown. Among the advantages:

  • More Choices
  • Customers’ ability to save money
  • Access to a Wide Range of Payment Options