The world today is marked by people using technology in almost every part of their daily lives. The shift has prompted businesses to seek modern ways to reach customers and make sales. Technology has brought new and easier ways of running a business as compared to the traditional methods. New and existing businesses are now using online tools to have smooth operations and remain afloat amidst stiff competition. This article outlines various online tools that can facilitate your business needs. They include;
Email marketing is the ambitious digital marketing tactic of emailing prospects and customers. The emails sent may include business requests, solicit sales, or advertisements. The three principal objectives that email marketing strategies aim to achieve are; creating brand awareness, building loyalty, and developing trust. In other words, email marketing enhances your business’s relationship with current and former customers, encourages customer loyalty, and obtains new customers. It also persuades current customers to make immediate purchases. Your business’ email list is a valuable asset for online success. Below are some email service providers to make your mailing easier.
You can use MailChimp as an initial place to create your email list. It has marketing automation tools that are not complicated to use. It has a paid plan beginning at $10 and a free plan that allows your business to send about 2000 emails per month.
Aweber offers a simple-to-use email marketing platform and has an autoresponder to automate the process. It has a collection of pre-built email templates that will save your time.
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Infusionsoft is a combined sales and marketing software platform that incorporates e-commerce, marketing automation, payment services, and CRM. It has plenty of valuable features to benefit your business. The platform is quite complicated for beginners but is worth learning.
Customer Relation Management (CRM)
CRM tools are frequently expensive, complicated, and loaded with nonessential features.
1. Apptivo CRM
Apptivo CRM has a free starter plan to simplify customer data for you. The starter plan allows up to three users. It gives you detailed reports, project management features, and 500MB of data. You can also link your free CRM to finance management, free helpdesk, and procurement tools.
You can use ActiveCampaign for small business CRM, marketing automation, and integrated email marketing. The automated CRM completes many tasks leaving you more time for selling.
HubSpot offers an easy-to-use CRM that gives you detailed sales reports, productivity reports, and individual performance of each member of your team. It allows up to 1,000,000 timeless contacts, unlimited users, and data. HubSpot keeps your business internally organized and allows you to prioritize your customers.
Social Media Marketing and Management
The largest population is spending a lot of time on social media. To maximize your success, establish an active presence on popular social media sites. These include Twitter, Instagram, Facebook, and Tumblr, or any other platform. Active social media presence involves posting, responding to questions and feedback, and connecting with other users on the platforms. These activities can take up all your time as you manually do them across all the platforms. It is essential to have social media management tools for ease. Consider:
Hootsuite enables you to run all your social media accounts on one dashboard and at ease. You can also send posts to various accounts, such as Twitter, Instagram, Facebook, and LinkedIn. Hootsuite updates you on the latest trends and performance of your content.
Edgar is a convenient tool for sharing timeless content on social media. Content created with Edgar is classified into two and reserved in a library. You then instruct Edgar when to post content from each classification. After sharing new content from each category, older posts are re-posted.
CoSchedule enables users to use one calendar for developing their marketing strategies, work jointly, and organize their work in one place. It is a suitable marketing tool for your blog as you can pre-schedule social posts to advertise your content while publishing it.
Buffer automatically posts your content according to the schedule placed. It allows you to personalize posts for different platforms, share content on all networks simultaneously and gauge the performance of your content on social media.
Human Resources Management
Human resource management involves hiring, training, communication, development, motivation, compensation, and administration of employees. HR management software can do all tasks involved in employee management. Some of the best HR software tools are:
GoCo handles employee documentation and onboarding. The documentation section records personal details, timesheets, and vacations. GoCo also offers a dashboard to manage your employees’ benefits. It costs $6 per employee every month with a flat rate fee of $29 per month.
It has a starter plan at $1 for each employee per month. It allows you to plan employee shifts, manage tasks, and post announcements. For payroll integration and adding of timesheets, you require an extra $2 per employee every month.
3. Free Microsoft Templates
You can download the templates that suit your needs for free from Microsoft Excel. Timesheet templates record employees’ arrival and departure times. Information on timesheets is transferable into payroll templates. Excel payroll templates calculate employees’ incomes and taxes. Payroll stub templates enable you to create a pay stub for each of your employees.
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