QNET, one of Asia’s largest e-commerce platforms, is frequently recognized for its dedication to sustainability and community preservation. Among its accomplishments, the company has banned plastic from its offices and promotes a meat-free diet for its workforce. It also dedicates a portion of its profits to the RYTHM Foundation, a its corporate foundation that serves as the company’s social impact initiative that invests in the communities where QNET operates through strategic partnerships, employee volunteering, and community service.
To continue its efforts toward achieving sustainability and raising awareness of current world challenges, such as unethical mining and child labor, QNET has outlined criteria required by the manufacturers, suppliers, and distributors of its luxury product line which includes jewellery crafted with precious metals and gemstones. According to Malou Caluza, chief executive officer of QNET, “working with suppliers who are responsible, fair, and ethical is important to QNET, as it is an integral part of our business core values. We strive to deliver more than high-quality products; we want our customers to be able to buy with confidence, knowing that each piece is produced in fair working conditions using sustainable materials.”
A Glimpse Into QNET’s Jewellery and Watches
QNET offers products in several categories, but some of its most popular items include watches and jewelry, many of which are directly connected to sustainable practices. This includes its revival of the historic Swiss watch brand Mugnier for its customers in India. The unique thing about Mugnier watches is while the collection uses Swiss components and movements, the timepieces be assembled in India, in line with the Indian government’s Make in India initiative. This initiative was recently featured in The Economic Times.
QNET Works only with Members of Responsible Jewellery Council
The Responsible Jewellery Council (RJC) is the world’s leading standard-setting organization for the jewellery and watch industry. As a non-profit organization founded in 2005, its vision is to create a responsible worldwide supply chain that promotes trust in the global jewelry and watch industry. Members of RJC uphold its Code of Practices (COP), an independently audited and ISEAL-accredited standard of operational integrity, and responsible supply chain management to ensure that collections are produced equitably and ethically.
Some examples of QNET’s jewellery products that adhere to responsible sourcing guidelines are the recently launched Timeless Tanzanite Collection as well as the Theia set under the Bernhard H Mayer brand. The Timelines Tanzanite collection featuring the rare gems unique to Northern Tanzania are ethically and sustainably mined in compliance with RJC standards and support employees’ livelihoods and the local Tanzanian mining industry.
The Theia set, a gold jewellery collection is created with recycled gold, meaning there was no environmental impact from gold mining in the production of this jewellery line since it repurposes gold from existing gold products.
Cimier QNETCity Collection
QNET, in partnership with the Manchester City Football Club, recently launched the Cimier QNETCity Collection of watches. Recognized as “bold, stylish, and equipped with high-performing capacity, the QNETCity Collection of watches is designed to reflect everything that is emblematic of [its] partnership with Manchester City Football Club.”
All products sold from this collection use eco-friendly packaging to ameliorate the global climate crisis and fuel positive change for the environment. In addition to recycled paper, the packaging also uses scannable qr code stickers that allows buyers to access the user manual electronically instead of the traditional printable booklet.
These actions align with Manchester City’s “Show The Love” environmental campaign, a flagship effort founded by The Climate Coalition. It comprises more than 130 leading organizations, including the National Trust, World Wildlife Fund (WWF), and Royal Society for the Protection of Birds (RSPB), as well as more than 15 million people worldwide. “The campaign’s message is simple – to Show the Love for the things we love that are affected by climate change and to encourage everyone to ‘notice the change’ to their local environment.”
Sustainable and Reusable Packaging
QNET’s wide range of consumable products are also now transitioning from traditional packaging materials that incorporate plastic and Styrofoam to using eco-friendly materials, recycled paper, and reusable containers. For its HomePure Zayn air purifier, QNET has introduced a new packaging design that allows the box to be converted into a photo frame! The company has also gone one step further and has started experimenting with using eco-friendly ink such as vegetable or soy-based ink that have zero VOC emission, for its printed materials in India.
QNET aims to completely transform all its packaging materials to environmentally friendly options by 2025.
Fighting for the Future
QNET’s actions should inspire companies around the globe. The company’s dedication to sustainability shows that it is committed to the world’s people first and then to internal profits; making such a commitment is QNET’s way of providing hope for future generations.
“Our sustainability mission does not stop at our products,” says Caluza. “QNET is dedicated to this cause, as we want to make a positive impact in the lives of our people, the communities in which we operate, and the environment. Our goal is to ensure that all our brand merchandise is sourced ethically and packaged in sustainable materials by 2025.”
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