Video is the most consumed type of content on the digital platform as it is more engaging, enticing, and full of information and entertainment. You will be surprised to know that every day, 1 billion hours of YouTube videos are watched by users, equal to 8.4 minutes per day per human. So, if you are present on the digital platform and not using videos to reach the audience, you miss out on an ample opportunity.
But with such high popularity comes high competition as well. Video content platform is now crowded with a long list of the video library, and the audience has a wide array of options. The only way you can make people flock from watching hours of cat videos to watching the videos of your channel is to make people succumb to subscribe to your channel.
The number of subscribers is directly proportional to the success of your channel, and therefore, you should keep looking for ways to attract more subscribers to your channel. Here are the best tips you can use to grow your base of subscribers.
Perform a clean up on your channel
Before you get involved in some high-tech technique to add more subscribers, you should begin with housekeeping. You might be thinking everything you are doing is flawless, but that’s not true, and that’s what your audience thinks. At some point, it is necessary to move out from yourself and step into the audience’s shoes to identify your flaws.
When you look at your video channel from the audience’s perspective, you realize many old videos need to be deleted without any second thought. The old video might have poor editing, or it might be a complete flop, and if it remains on your channel, then it can turn leadoff. Poor-quality videos can make people lose their trust in your brand, and that’s why you should get rid of them.
Only produce watchable content.
It’s apparent that you need to be consistent when it comes to publishing videos, but this doesn’t mean you should publish anything in the name of consistency. Never run your video channel with the misconception that you can get away with sub-par content.
The only way to increase subscribers and set yourself apart from others is to create the best of the best content in your category. So when you search for how to attract more subscribers, make sure you already have plans for publishing watchable content.
To produce watchable content, you can keep tabs on the type of videos your competitors are making and jot down notes of the most enticing parts. But instead of rehashing, you can come up with creative ways to modify the way your competitors are reaching their audience.
Don’t turn your videos into documentaries.
You might have an excellent idea for the following video, and you might have come up with a great script, but this doesn’t mean you should go on making a 30-minute long video. No one wishes to watch a 30-minute video unless it’s a movie, documentary, or concert.
Long videos and a plan to add more subscribers to your channel never goes well together since people are more interested in watching short videos, and this is what has taken platforms like TikTok and Reels to a new height of success.
Even many studies have proved that online users have a brief attention span and according to HubSpot, the ideal length of an online video is not more than 2 minutes. So, keep your video short and enticing instead of making it a movie, especially when you are looking forward to learning how to attract more subscribers.
Post often and consistently.
Posting videos consistently might be hard to fathom at first, but you must have a plan to incorporate this approach in your video strategy. Being consistent with video publishing is the only way to keep the audience engaged and make them come back to your channel. There are many ideas out there that you can analyze and modify to use in your videos, and all that you need is a passionate and creative team.
If you can nail down are-occurring series, people will be more interested in coming back to your channel, and therefore, they will subscribe. So, when you begin searching for how to attract more subscribers, you should first have a plan for producing videos consistently.
Adding subscribers to your videos means more views and a large base audience to target. But adding subscribers is not that easy as the market is inundated with video-based content. Act smart and use the tips mentioned in this blog post to widen the base of subscribers for your videos.