Digital Marketing

Technological Advancements Thanks to the Internet

Since the advent of the World Wide Web, there have been many innovations that have followed and increased the digitalization of our society. Today, more than ever, we are familiar with the importance of a reliable internet connection.

We can do everything online– from seemingly mundane tasks like shopping to online learning and even trading. Let’s take a look at some great innovations that we might take for granted but were created thanks to the internet.

E-Commerce

Online shopping today something that can be done in a couple of clicks from your computer or on the go from your smartphone. Most brick-and-mortar shops have a digital version of their shop, and you will find a lot of famous brands like Overstock, Zappos, Zara, and many others that are offering great online shopping experiences to their customers. When it comes to e-commerce marketplaces, reputable brands like Alibaba and Amazon have been recognized as giants in this sector.

In terms of the growth of the e-commerce sector, it has managed to expand steadily over the years, at a rate of 20%. Moreover, as more people are shopping from mobile devices, we expect e-commerce to continue to grow. In fact, it’s predicted that it will reach a worth of $6.388 trillion globally by 2024.

Online Trading

Online trading sites have become increasingly popular over the years, and it would not have been possible for a trading move to digital platforms without the internet. Today you will find an abundance of trading sites that offer numerous options to their users and are beginner-friendly. But also, they offer high-quality solutions for experienced investors, that can keep track of their investments on the go thanks to mobile-friendly platforms.

In case you want to learn more platforms that offer great options for seasoned investors, check out this in-depth review about top ECN broker UK, and you will able to learn what makes each individual platform a great choice. The review covers  maintenance fees, website features, payment options, and much more.

Social Media Platforms

Social media sites are an innovation that was developed because we were spending more time online. A social media platform allows you to connect with real acquaintances and friends, see their photos or messages and also gain awareness about the current events in the world.

So, today social media platforms are more than a site where you can connect with your friends. It’s a platform where you forge relationships with brands, make new friendships, familiarize yourself with different topics, improve your skills, keep up with the latest developments in a certain sector, and so much and more.

On the other hand, social media sites like Instagram, Facebook, LinkedIn, and Twitter are used by businesses to promote their products and services, build a successful online brand, gain new employees, and more.

Online Learning

Online learning platforms like Udemy, Future Learn, Coursera, EdX, and others, offer courses on topics that range from marketing, content writing to yoga and many other topics. Moreover, there are universities that offer online courses and also entire undergraduate and postgraduate degrees online. This would not have been possible without the internet and the accessibility and convenience it offers to help students from all over the world improve their skills, gain new knowledge from their smartphone or computer.

Also, it allowed experts from various sectors that are not directly related to the educational field, like entrepreneurs, artists, psychologists, to share their knowledge with a worldwide audience.

Consequently, today you can learn anything you want online, possibly for free on a lot of platforms, and even finish a university degree from the comfort of your own home. In conclusion, thanks to the internet, we get to work remotely, shop online, expand our knowledge, and meet virtually with like-minded individuals from the comfort of our own homes.

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