Are you about to open a brand new Amazon business? If yes, have a look at the checklist below and see if you get everything covered!
Amazon is arguably the world’s largest e-commerce platform, which attracts tons of shoppers every year. With a customer base of up to 300 million, it should be no surprise why a lot of sellers are flocking to this website.
But setting up a store on Amazon is no easy task, especially if you have no experience in the field before. Should you find yourself struggling to launch an Amazon business properly, why not spend a few minutes and skim through the article below?
What To Prepare Before Launching An Amazon Business
1. Determine your line of products
Nailing down what your brand has to offer is the first step of getting you closer to customers and gaining more profits. Amazon is compatible with virtually all kinds of products, which means you have to choose wisely.
If you intend on selling popular items, make sure you manage to keep a competitive price tag and avoid direct competition with well-known brand names.
For niche products, it is best to familiarize yourself with the community you wish to target and learn whether they are willing to cash on your listings.
Is your store focused on seasonal sales only? Get ready to be extremely busy during particular times, but expect little traffic the rest of the year.
Whatever you aim at selling, do not forget to do comprehensive research that shows the potential. You do not want to end up having a bunch of outdated, undesired products that cost you money with no return.
2. Ensure the supply chains
After you decide on your key products, start reaching out to suppliers and manufacturers directly. The more third parties you can remove, the cheaper the initial costs will be.
Check the legitimacy of these sellers and ask around to see if they are also the suppliers of any other brands. Learn about their pricing and shipping policies, as well as other kinds of support they might have available.
As these are where you source your products from, be sure to vet the quality of their items thoroughly. If possible, look around for some backup options in case problems arise with your first providers.
3. Learn how Amazon works
Since all of your activities and transactions will be performed within Amazon, it is worth digging through this platform and learning about the working mechanisms.
You will need a crash course on how Amazon functions, the regulations and requirements it imposes upon sellers, the rights and benefits of sellers, alongside different types of selling methods Amazon allows.
Furthermore, look into the algorithms of the hosting engine, how it ranks your products, how the listing is organized, and how the ad operates. The more you know, the better.
Grasping the basic concept of Amazon enables you to have a solid footing and prevents you from making rookie mistakes later. But in case you do not have enough time to get hold of this website, consider using Olifant Digital for an A-to-Z service, where a team of Amazon professionals will take care of your store management.
4. Optimize the listing
Uploading your products online to create a listing sounds easy enough. But in fact, it takes time and effort to turn your listings into something customers would be interested in. Therefore, you should closely follow these guidelines.
- Write an informative title: The title is where you make the first impression with your target audience. Thus, make sure to put in the most vital bits of information regarding your products.
Usually, an ideal title should include the brand name, color, size, package, most noticeable feature, etc. This way, customers can immediately decide whether they find your products matching their needs.
- Split the description into bullet points: Nothing is more off-putting than a wall of text. Keep your customers engaged by providing short, concise sentences. Point out the unique selling points of your listings without overwhelming potential buyers with jargon and complicated words.
- Use high-quality images: Imagery is what helps your customers imagine the products. They need to be illustrative enough so that your shoppers are confident about their purchase. Stay away from blurry, pixelated photos and provide as many dazzling shots of your items as possible.
- Put in relevant keywords: Find out what terms and phrases that match the shopping behaviors of your users, and include them both in the listing and the backend. These will help Amazon’s algorithms detect your products and improve your ranking.
5. Organize Amazon PPC campaigns
Relying on organic traffic will not suffice if you want to attract customers, especially when your business is brand new. Hence, an Amazon PPC optimization is required. Running a PPC campaign gives retailers a chance to expand their customer base, boost the store’s visibility, and establish a reputation regularly.
At first, you will find it a bit tricky to plan, coordinate, and execute an entire campaign. That is not to mention the cost involved, which might be a substantial amount for start-ups.
However, bear in mind that using ad services are among the most foolproof ways for your business to gain revenue.
6. Double down on brand recognition
Brand name, logos, taglines, key visual colors, packages, etc are all essential to the success of your business. If you want your store to stand out, create something that sticks with customers.
Anything from catchy titles, witty slogans to alluring logos will be helpful. Try to have a consistent image that the shoppers can easily spot out when compared to other competitors.
Setting up a business is daunting, especially when you have to face stiff competition in one of the world’s most cutthroat industries. But do not let this fear deter you from trying it out. All it takes is extensive preparation and sometimes, a bit of help from reliable agencies. And ta-da, you are set to go!