Keeping up with website and application design trends and creating compelling UI/UX designs for businesses has become more imperative than ever.
In McKinsey’s research, design-driven companies grow faster and generate more revenue than their competitors.
So how can a UI UX designer add value to your business? In this article, we’ll outline the top reasons why UI/UX designers are essential for your business.
- Customer Satisfaction
Known for its maze-like layout, IKEA maximizes customer engagement, product exposure, and space usage with its maze-like structure. If the arrows, signs, and partitions were not there, it would make a mess instead of elegantly guiding the customer towards the checkout with attractive offers.
This can happen while visiting an online website, too. 88% of online shoppers say they wouldn’t return to a website after having a bad user experience. But with the help of a person who has undertaken a professional UI/UX design course, you can ensure seamlesscustomer experience. And happy customers translate into increased sales.
- Increased Traffic
Facebook has an average of 1.62 billion daily active users logging into the app. It’s possible due to the app’s UI/UX design. With a great UI/UX design, customers would willingly return to your website and repeatedly use your app.
Furthermore, it would encourage them giving you excellent ratings and reviews since they are unlikely to encounter problems with your platform. As a result, more people will visit your site and download your app, increasing customer retention and lower churn rates.
- More Readability
The professionals who enroll in UI and UX design courses learn best practices for ensuring that your website’s visitors can easily access all the information they need. This way, your CMS (Content Management System) will be used optimally, and you’ll achieve better visibility and readability.
Your website’s readability and accessibility are crucial in today’s mobile-first world. Hiring UI/UX designers will help you achieve these goals.
- Updated User Interface
Your favorite site or application suddenly feels sleeker and more sophisticated after it’s been upgraded. An upgrade results from a UI/UX designer’s hard work and dedication.
The symbols, letters, and animations that appear in front of your customer’s eyes are made by the UI designer. A business’s user interface is the first point of contact with customers and investors, so your app’s or website’s aesthetics must send a clear message.
Over to You
In a world where consumer tastes and aesthetic interests are changing rapidly, hiring UI/UX designers can help your business stay relevant. You can invest in them to ensure your digital presence’s future in the online marketplace.
Another option for you is to learn and develop these skills. If you are interested in learning these skills, various eminent institutions, such as the Pearl Academy, offer comprehensiveUI/UX design courses. By taking UI UX design courses, you will learn how to design appealing websites and apps that will increase customer engagement on your website, thus creating a better ROI for your business. You can visit their website to know more about the UI/UX design course!