Back in the early 2000s (when Pentium 4 was a luxury, very few people had access to the internet, and SEO was simple) having a static site was considered a big deal.
The online marketplace had a big vacuum. There were only a few thousand websites on the internet and people rarely searched their queries online. Thus, ranking a website overnight without SEO services and a magic wand was possible.
But, fast forward to 2021, things have changed. Google takes as much care of user experience as you do of your brand new car. With 56.5 billion web pages indexed through Google and about 200 million active websites, it only ranks those that offer an exemplary experience to the user.
Today, 51% of traffic comes from mobile devices. And if your site is not optimized for mobile, you will never be able to rank it. A mobile-friendly website is a must today irrespective of your niche.
How Much Does a Mobile-Friendly Website Cost?
The price of a website depends on several factors, from the number of pages to the timeline and the functionality requirements. However, in general, a mobile-friendly website can cost anything between AED 15,000 to AED 50,000.
It may sound a bit expensive to invest but the ROI is always great. Once you are able to target more than half of the internet users buying online, you can ultimately increase the organic traffic, leads, and sales.
If you hire an advertising agency in Dubai for the promotion of your website, this will be the first thing they will implement.
5 Reasons Why You Need a Mobile-Friendly Website in 2021
1.Google Prefers Responsive Websites
A small experiment can back this claim. Type high search volume keywords for your niche, or for any industry, and check top SERP results. Any SEO expert would be ready to bet all of them would be responsive pages.
The thing is, gone are the days when Google would rank non-responsive websites.
Today, as most people search queries, do shopping, and even study on their mobile devices, Google wants every site to be responsive. A responsive site looks the same on a mobile device as on a PC.
A study published on Business.com says 94% of people judge a website based on its responsive design. If your site is not responsive, they are less likely to buy anything or come back later.
2.Top-Notch Customer Experience
If you own an e-commerce store, a mobile-friendly layout is extremely important for you. With over 12 million e-commerce sites in the world, the competition has never been fiercer than before. One little mistake and your competitors will steal your place in the rankings.
Only in the United States, 79% of smartphone users have shopped for something online from their mobile in the last six months. And sales further soar high during the holiday season and festivals.
Chances are your ideal customer is going to land on your store from his mobile. And if your website is not optimized for mobile, he’s going to leave in a huff. Content going haywire, icons misplaced, websites taking time to load, and cluttered information, affect the customer experience.
3.Lower Bounce Rate
All the factors related to user experience ultimately affect the bounce rate. If the content on your site is easily readable on the phone, the site is optimized for speed, your user is likely to spend more time on your website.
The longer they stay, the better it will be for ranking. This will serve as the ranking signal for Google. A low bounce rate is considered an important SEO factor.
It’s impossible to build a brand without a mobile-friendly website. Your customers judge you based on your website and mobile app. If you have invested in both areas, you are considered credible.
Conversely, if your website lacks the kind of experience the users expect, they are less likely to return. Have a look at the websites of famous global and local brands, from e-commerce stores to restaurant websites, they have optimized their sites for mobile users.
5.Mobile-First is Not the Future, It’s the Present!
It’s wrong to say mobile-first is the future because it’s the present. With millions of people from all over the world surfing the web from mobile, you are missing out on an opportunity to grab new customers and clients.
From kids to adults, 48% of the global population own a smartphone. To target a broad range of audiences, you must have your website optimized for mobile. All the brands dominating their niche have invested heavily in this area because this is a prerequisite.
Search engine optimization has become a science itself; a field that’s constantly evolving. Google has never been so focused on responsive design and user experience before. You can do increasing ranking by finding quality sites with query digital marketing write for us. If your website is not optimized for mobile, it’s time to take this aspect seriously.
Don’t hesitate to spend a few bucks to enhance the mobile experience for your users — in the longer run, it will bring great returns!